For Those That Want Better

As Seen In

Comfortable & Classic

Our Merino t-shirt is super soft and comfortable. We designed a classic fit that looks great.

Year Round Wear

For hot days, cold days and everything in between. Merino will keep you comfortable all year round.

Ethically Produced

Our manufacturing partner is Responsible Wool Standard (RWS) certified. This recognizes the best practices of farmers, and responsible sheep treatment.

Odor Resistant

Merino is odor resistant by nature.
Enjoy wearing your favorite t-shirt more and washing it less.

Try It For 100 Days

We think it will become your favorite.
Take 100 days to see for yourself.

The long and short sleeve Merino shirts from HNDSM have changed my wardrobe. I literally wear nothing but these tops.
— Naheed K, Toronto
The fabric is unreal - so comfortable and looks great. Love the fit. I can wear this shirt formally and casually. This has become my go-to shirt!
— Samuel B, Zurich
This is my go-to shirt I reach for when I need any kind of performance. It's great for working out or as a base layer. It's also so comfortable.
— Christian R, Brooklyn
This is the best performance merino t-shirt that I've owned. It has a perfect fit, it's not scratchy or itchy like most wool t-shirts, and it has held up well over many washings without pilling or breaking.
— George M, New York
Purchased the merino wool shirt for a hike to Machu Picchu last spring. The fabric is both soft and lightweight and kept me warm during cold rainy moments of the trek. I also wear it casually thanks to its comfortable fit. I will definitely be purchasing more of these!
— Nalima T, New York